Learn at Your Leisure: On Demand Video Course

The Business of Writing Happy Endings

Are You Wasting Money, Marketing a Flop?

Course Description:

In the digital, million-book market, “writing well” is no longer sufficient. To succeed, you must understand your market and how to reach your buyers. Otherwise, you’ll be wasting time and money, promoting a flop.

Whether you want to self-publish, or whether you plan to sell to a publisher, you must understand the Romance business before you write Chapter One.

       For instance, do you know:

    • How your subgenre differs from the other seven in the Romance industry (so you can market your book effectively?)
    • The 8 Plot Taboos that are guaranteed to kill your sale?
    • The “shelf-life” of a Romance at brick-and-mortar stores? (And why “shelf-life” is important to your income?)
    • Why a publisher’s book club can rob you of royalties?
    • Which subgenres sell better in ebook than print? (And therefore, where you should be concentrating your marketing dollars?)

Welcome to your “crash course” on the business of writing Commercial Romance Novels.

Course Length: 

This is a video course with self-paced exercises. Allow approximately 3 hours to complete the course at your leisure. (Graduates are eligible for discounts on private coaching.)

Also Featured in this Course:

  • Survey Results: What Romance Readers REALLY Want
  • Writing for Pay (Advances & Royalties)
  • Best Practices for Story Research
  • Niche Marketing on a Shoestring Budget:
    • Strategies for Market Research
    • How to Label a Romance Novel (to sell online or to an editor)
    • How to Develop a Romance Title that Sells
    • How to Choose a Romance Pen Name
    • Tips for Self-Promotion
    • Joint Marketing with Other Romance Authors
  • 4 Lessons
  • 3 Course Extras
  • 20-Question Quiz after each Lesson
  • Certificate of Completion

You Should Take This Course If:

  • You’re looking for a crash-course on the business-side of publishing; OR
  • You’ve read fewer than 30 new Romances, published by Legacy Publishers in the last 2 years; OR
  • You’ve received negative comments from customers / reviewers, who claim your self-published book isn’t a Romance, OR
  • You “think” you’re writing a Romance, but you can’t get an agent / editor interested in your book; OR
  • You’re not sure whether you want to self-publish; OR
  • You want an insider’s view on writing for a Legacy Publisher; OR
  • You’ve been published before, but you’re new to commercial Romance; OR
  • You’re writing your first novel; OR
  • You want to develop a marketing strategy for your Romance novel.

Say "Howdy" to Your Instructor!

Texas resident, Adrienne deWolfe, has written six #1 bestselling Romance novels for Bantam, Avon, and ePublishing Works. Her books have earned a variety of distinctions, including the Best Historical Romance of the Year Award. She has taught commercial fiction to sell-out audiences at a local college, and she has led numerous writing workshops at national conventions.


There’s a difference between writing a story, and writing a story for a commercial audience. Very few authors make the transition to commercial viability. Adrienne is a gifted storyteller in her own right, and she has the ability to teach the craft to other authors. This is why we send authors to Adrienne when we see untapped potential.

Brian W. Paules, PublisherePublishing Works

Not only has Adrienne written successful Romance novels, she has mastered the skills for helping other writers succeed. Through her keen insights and intuitive advice, my current manuscript has been refined into the type of work that shines. Thank you, Adrienne, for helping me become a (bestselling) author!

E.C. Stilson#1 Bestselling Author

I asked Adrienne to critique and line edit my first short erotic romance. Her insights, suggestions and techniques made my story much richer. I’m now applying everything I learned from Adrienne to my (bestselling novels.) I really appreciate her advice and encouragement and would not hesitate to recommend her to anyone who would like to improve their writing.

Jenn Roseton#1 Bestselling Author

In my fiction writing, Adrienne pinpointed weak areas quickly and offered excellent suggestions for improvement, which helped me get my first publication credit in an anthology of short stories. Adrienne is a wonderful, inspiring writing coach and teacher.

Urania Fung, English ProfessorTarrant County College